Wal-Mart names new marketing exec

Wal-Mart named Julie Roehm, formerly at Chrysler, as SVP-Marketing Communications.

The 35-year-old Roehm, who has spent the past 11 years in the automotive industry, will become the retailer’s senior vice president of marketing communications, a new position. She will report to John Fleming, Wal-Mart’s chief marketing officer.

In her new post Roehm will oversee the development and execution of advertising strategies, creative services and special events for Wal-Mart Stores USA.