Ad Age reports that General Motors will cut $200 million from its ad budget, deemphasizing the incentives, such as the "employee discounts" they pushed so heavily last year.
GM plans to curtail its national incentive programs and, said Mark LaNeve, VP-vehicle sales, service and marketing in North America for the auto giant, significantly cut ad support for the programs.However, it looks like dealer support will get more funding:
In its shift, GM will concentrate on promoting launch vehicles and put more emphasis on regional dealer advertising and activities, according to two executives close to the automaker.
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