Thursday, February 09, 2006

GM cutting incentives, increasing local

When you lose over $8 billion, you have to cut something, and when you lead the industry in price cuts (aka, "incentives"), maybe that's a good place to start.

Ad Age reports that General Motors will cut $200 million from its ad budget, deemphasizing the incentives, such as the "employee discounts" they pushed so heavily last year.
GM plans to curtail its national incentive programs and, said Mark LaNeve, VP-vehicle sales, service and marketing in North America for the auto giant, significantly cut ad support for the programs.
However, it looks like dealer support will get more funding:
In its shift, GM will concentrate on promoting launch vehicles and put more emphasis on regional dealer advertising and activities, according to two executives close to the automaker.

16 comments:

Anonymous said...

Wow! Finally I got a webpage from where I be
able to actually get helpful facts regarding my study and knowledge.


Here is my blog :: Michael Kors Bags

Anonymous said...

It is perfect time to make some plans for the longer term and
it is time to be happy. I have read this put up and if I may I
desire to suggest you some attention-grabbing issues or suggestions.
Perhaps you could write next articles relating to this article.

I wish to read even more issues approximately it!


my blog - Cheap NFL Jerseys

Anonymous said...

I have read so many posts on the topic of the blogger lovers except this post is really a
good post, keep it up.

My site - Sidney Crosby Black Jersey

Anonymous said...

Simply desire to say your article is as astonishing.

The clearness in your post is simply spectacular and i can
assume you are an expert on this subject. Fine with your permission let me
to grab your feed to keep up to date with forthcoming post.
Thanks a million and please continue the gratifying work.



Also visit my blog post ... Abercrombie Et Fitch

Anonymous said...

It's not my first time to go to see this site, i am browsing this site dailly and obtain nice data from here everyday.

Stop by my web site ... Wholesale NFL Jerseys

Anonymous said...

Wow! Finally I got a webpage from where I can genuinely take helpful data concerning my study and knowledge.


Feel free to visit my page - www.explorethecapabilities.com

Anonymous said...

This blog was... how do I say it? Relevant!! Finally I've found something which helped me. Thank you!

Review my site :: homepage

Anonymous said...

Right now it looks like Expression Engine is the preferred blogging platform
out there right now. (from what I've read) Is that what you're
using on your blog?

Check out my homepage ... resources

Anonymous said...

I’m not that much of a online reader to be honest but your blogs really nice, keep it up!

I'll go ahead and bookmark your site to come back down the road. Cheers

Feel free to visit my page :: source [qog.xenomorph.us]

Anonymous said...

Useful information. Lucky me I found your site by chance, and I'm shocked why this twist of fate didn't came about
in advance! I bookmarked it.

Here is my web site - Read More Here (geolexis.org)

Anonymous said...

It's an amazing post in support of all the internet viewers; they will obtain advantage from it I am sure.

Feel free to surf to my blog :: Michael Kors Outlet []

Anonymous said...

Nice answers in return of this difficulty with genuine arguments and describing everything about that.


my web page ... Michael Kors

Anonymous said...

Hey! This is my first visit to your blog!
We are a group of volunteers and starting a new project
in a community in the same niche. Your blog provided us valuable
information to work on. You have done a marvellous job!

Review my web-site :: Louis Vuitton Bags

Anonymous said...

Hello Dear, are you really visiting this site on a regular basis, if so afterward you will absolutely obtain
fastidious knowledge.

Here is my page :: Air Max

Anonymous said...

Appreciate the recommendation. Will try it out.



my web site - LeBron James Shoes

Anonymous said...

Hi Dear, are you in fact visiting this web site
regularly, if so after that you will absolutely obtain pleasant experience.


Here is my web blog - Kobe Bryant Shoes