Sears is allowing Comcast to promote and sell its digital-cable TV, high-speed Internet and digital-voice services in Sears stores nationwide.The selling of services is nothing different from traditional leased departments being set up in stores. But I love the idea of television using in-store marketing.
Consumers can sign up for Comcast’s services in more than 400 Sears location. Comcast will set up a HDTV display in 100 of those stores so customers can see the features of the operator’s services and products.
(Thanks to Co-op Connection for catching this one).