Business Objects releases CPG package

Business Objects has released a new product, Trade Promotion Effectiveness Analytics, that "lets CPG companies measure performance and return on investment of promotional efforts. Customers can use the package to evaluate customer bases, monitor promotions or boost the profitability of promotions taking place at retail firms."

Business Objects has tried to make headway with analytics tools designed for individual industries, particularly retail and CPG. The company launched planning and budgeting software for retailers last year, and it already sells at least three products for CPG other than the one announced this week.

Prices start at $150k.