They will be marketing low-priced laptops and desktops (desktops as low as $349, laptops starting at $599), targeting small businesses.
I'm a bit surprised -- I'm not sure why someone would buy a brand as powerful as IBM, and then market under another name (virtually unknown in his market). They are, I guess, using a high/low approach, and perhaps don't want to damage the IBM name with low-priced products.
"As a result, the Lenovo 3000 series line is marketed as 'worry-free, great value, exciting/stylish' versus the ThinkPad messaging of 'rock-solid, lowest TCO [total cost of ownership], industrial-strength,'" Yates said.
No comments:
Post a Comment