Bud to go ethnic

Anheuser-Busch just announced poor results (sales flat, profits down 18%), and says that it will direct more of its ad spending toward ethnic markets and will localize advertising.

But sports spending will remain huge -- about $300 million this year, with a lot of it this month (Super Bowl and Winter Olympics).

A lot of A-B's problems are related to movement away from beer, a problem they're trying to address by changing beer's image.