Sears kills "Essentials"

Sears has announced that it's dumping the Sear Essentials experiment and will begin converting the stores into their Sears Grand format (which is, as nearly as I can tell, never having seen one, a Sears store plus a limited range of groceries).

Sears had said that they would convert about 400 Kmarts into Sears Essentials, but apparently they will be made into Sears Grand units instead.

Has anyone kept count of the number of different strategies Sears has gone through over the past couple decades?

Update, Tuesday 2/28: USA Today has a bit more on this.

The Essentials stores, located in converted Kmart buildings, combine Sears goods — such as Lands' End apparel, Kenmore appliances, DieHard batteries and Craftsman tools — with convenience and health and beauty items typically found at Kmart. As Sears Grands, they also will offer milk and other convenience foods, as well as CDs, DVDs, books and magazines.

"The customer has migrated from malls to off-mall sites, so our hope is that the Sears customer will have an option," says Paul Fenaroli, vice president of new store development.