The boost will come via innovations in the beauty and color cosmetics category, skin and suncare products and by building three brands—Calvin Klein, adidas and Rimmel—to the billion-dollar mark. The growth strategy also includes increasing its presence in Asia.The plans, while ambitious, don't appear unrealistic. Coty has doubled in sales in the past five years.
Friday, October 06, 2006
Coty wants to be #1
Coty announced a five-year plan that is intended to make it the largest fragrance company in the world, with sales of over $5b -- sales for fiscal 2006 are $2.9b.