CompUSA is doing a "back to the future" bit -- bring back a former CMO
The company, privately owned by Grupo Carso, named Ellen Miller its acting chief marketing officer. Miller, who is currently president of Insider Marketing, worked at CompUSA from 1990 to 1994.... and, with her, an old campaign.
On Oct. 22, the company will launch a new radio ad campaign based on the "PC Modem and Bob" campaign it used in the early 1990s, ditching the PC Modem character for a female character named Meg Pixels. The company, which said it believes there is still "tremendous equity" in the old campaign, would only describe spending as being in the "multi-million dollar range."Good luck, CompUSA. To reiterate one of my favorite points, I'm afraid their problem is that they are #3 in a two-horse race.
Meanwhile, Hyundai's VP-Marketing is gone after only a year on the job:
Her departure comes after Hyundai reported September sales fell 13 percent to 33,384 vehicles compared to the same month a year ago.