Wednesday, January 25, 2006

Best Buy continuing to cut back on rebates

Best Buy announced today that it is eliminating rebates on laptops and introducing an on-line rebate submission process. In April last year Best Buy announced they would be phasing out rebates. The corporate press release said:

"Best Buy is taking a leadership position within the retail industry with our plans to eliminate mail-in rebates," said Ron Boire, executive vice president and global merchandise manager, Best Buy. "Our customers told us they hate mail-in rebate programs. As a result, we're working as a company and partnering with our vendors to find new solutions to give our customers a better shopping experience, while remaining competitive on pricing."

Best Buy saw the light on rebates right after the FTC nailed CompUSA.

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