Liz Claiborne is getting deeper into the retail market -- they'll be opening a chain this summer to promote their Lucky Brand Jeans. "Faced with limited wholesale opportunities and a shrinking department store market, manufacturers are increasingly turning to retailing to give them a higher profile -- and additional business."
Media fragmentation continues apace, and Ad Age points out that advertisers have a lot at stake in the move by the FCC to order the unbundling of cable TV packages.
GM is planning to make more profit by selling fewer Impalas. They're going to cut production of their most popular model from 310,000 last year to 250,000, but sell them at higher prices by, among other things, limiting fleet sales, which accounted for 50% of Impala's volume last year.
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