Quick notes

Wal-Mart is doubling its organic food selection. Coupled with the item posted in yesterday's Quick notes about Whole Foods' aggressive plans, this is confirmation of the tremendous growth of this category.

St. Patrick's Day will generate $2.69 billion in spending this year, according to the National Retail Federation, up substantially from last year's $1.94 billion. When did this become such a big deal? I saw a TV ad (for Guinness) that referred to the "St. Patrick's day season."

Kellogg's Corn Flakes are celebrating their 100th birthday. This article discusses many of the company's marketing and advertising practices through the years.