A marketer with its own channel

Many marketers have at one time or another owned their own programs -- most famously the soap operas owned by P&G, et al.

But how about owning your own channel? That's what Universal Music is planning, apparently. They're trying to work a deal with EchoStar that would both settle a lawsuit between them and create a channel, called International Music Feed (IMF), to promote Uni's music:

Record executives have long dreamed of owning a music-video channel on which they’d showcase their artists and address music fans’ hunger for the videos that MTV has moved away from. Previous efforts have been snagged by antitrust issues and the fear that labels would put the best videos on their own channels ahead of rival networks.

IMF will feature an array of international artists, including Latin and Indian, and a hefty dose of American artists on various Universal labels, such as Black Eyed Peas.