Relating to the "Olympic Reflections" post below, Ad Age reports that hockey's TV ratings are down 21% on NBC, compared with two years ago (before the strike).
And get them back watching. Although Nielsen Media Research figures show the 21% drop, to be fair, NBC has had only four telecasts so far this season. On Comcast’s OLN, the league’s new cable partner, ratings are flat with that of ESPN2 two years ago, but are down more than 60% from games on ESPN in the 2003-04 season.
Interest is so low that one national TV writer quipped in a syndicated column that OLN no longer uses Nielsen ratings for games; it simply asks viewers to sign in to its guest book.
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