eMarketer reports on relatively high levels of interest in mobile video marketing.The full potential of mobile advertising is still a little way off, primarily because the restricted audience size. However, this will change quickly and eMarketer projects that the number of 3G phone users who watch video worldwide will exceed 500 million by 2009. Even the more specialized audience within this group, those who watch broadcast TV on their phones, will grow to more than 100 million by 2009.I'm wondering when the spammers will get into this and mess it up for everybody. A fair number of people (perhaps a great number of people) will be happy to accept advertising as a reasonable price to pay for content. But having unsolicited video messages sent will drive people even crazier than email spam -- and if there's a lot of it, it will discredit the medium.
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