Monday, November 24, 2008

Survey on global trade promo practices

Infosys and TPMA are conducting a Global Trade Management Maturity Study. The early findings, based on partial results, are interesting -- I don't want to give away too much yet (and results might change), but a couple points that are showing up thus far:
  • Data problems are the biggest problems in global TPM implementations -- incomplete data from retailers, lack of standardization, and inconsistencies in how data is analyzed are all among the top barriers for suppliers
  • Most respondents use TPM systems for fund management and planning, but far fewer have modules for post-event analysis
  • 56% say that their TPM system is mostly customized
  • The one-time cost of a TPM system implementation was in the range of 1%-2% of revenue for most respondents
There's lots more. The survey is still open, so go here to complete it (you'll get a copy of the full results).

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