Sunday, November 30, 2008

Comcast uses in-store

Here's an interesting switcheroo -- the media uses in-store marketing to promote itself:
Sears is allowing Comcast to promote and sell its digital-cable TV, high-speed Internet and digital-voice services in Sears stores nationwide.

Consumers can sign up for Comcast’s services in more than 400 Sears location. Comcast will set up a HDTV display in 100 of those stores so customers can see the features of the operator’s services and products.
The selling of services is nothing different from traditional leased departments being set up in stores. But I love the idea of television using in-store marketing.

(Thanks to Co-op Connection for catching this one).

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