Brett Goffin of Google interviewed me recently concerning trade promo, both in general and in regard to its utilization on-line. Part 1 of the interview is up now, with the second part to be posted next week. It's posted here. In this first part, we're discussing general principles, and we get more into on-line in Part 2.
I appreciate Google making this available, and I think it was a good interview (they edited out much of my mumbling and rambling).