Friday, April 10, 2009

Acer gains ground by cutting costs and prices

Acer may be poised to become king of the PC hill:
... Acer could pass second-place Dell in number of computers shipped this year—and close in on HP. Acer "has a strong chance of overtaking HP," wrote analyst Gokul Hariharan of JPMorgan Chase in a report earlier this month.
This is based on unit volume, not sales, and many of the units are low-priced netbooks. But it's impressive nonetheless. They have moved up by cutting costs to be the bone (their overhead costs are barely half of Dell's and HP's), and doing the same with their prices.
Acer's new ultrathin laptop will have a starting price of $650, compared with $1,800 for a similar HP Voodoo Envy and $2,000 for a Dell Adamo. "They're changing customers' perception of what you should pay for a computer," says Richard Shim, an analyst with the research firm IDC.
So Acer is taking the low end of the market, but also attacking their rivals on the high end.


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