Monday, October 20, 2008

Aldi has a room for rent

And now for something completely different.

This is off-topic, I guess, but I just found this strange and wanted to pass it on. Aldi is going to start building stores in the UK with Travelodge motels above them:
Aldi and Travelodge have joined forces to launch hybrid supermarket-hotel developments to serve cost conscious consumers in the downturn.

The two companies are developing a site together in Newquay, Cornwall, where Travelodge will build a 74-bed hotel above Aldi's 14,500 sq ft store. A similar project is also under way at Aldi's Middlesbrough site. In both cases, Aldi has the freehold of the sites and Travelodge has taken a lease.

The Middlesbrough site will be completed by the end of next month and Newquay is scheduled to open in autumn next year.
I don't have the slightest idea whether this will be successful, or whether it's adaptable to the US. I'll leave that to you to decide.

1 comment:

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