Sound familiar? Here's the same article describing Fresh and Easy:
... the stores will feature a smaller assortment than a traditional grocery store and will focus on fresh goods.
The world's largest retailer, which has described Marketside as "the neighborhood market for busy people with a taste for fresh and delicious food," is preparing to open four of its first stores of this format in the Phoenix, Arizona, area. Plans have been in development for 18 months.
Tesco wants to woo U.S. shoppers with smaller convenience stores that emphasize ready-to-eat meals and fresh produce.The Marketside stores will be about 15,000 square feet