Saturday, June 14, 2008

Another entrant in the small grocer race?

German retailer Lidl is planning to enter the US market in the next five years, as well as expanding in Germany (adding 1000 stores to their existing 3000) and entering Switzerland as well.

Lidl's stores are in the 10k-15k square foot range, which means they would be similar in size to Tesco's Fresh & Easy and Wal-Mart's forthcoming Marketplace stores, although Lidl puts less emphasis on fresh products than those formats, and tends to be discount oriented. Lidl will probably be more similar to their German rival Adli, which has been in the US for about thirty years and has about 900 stores here now.

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