... the Canadian company, known for making beverages for big retailers such asWhile a loss of focus on the core business may have been a part of the problem, they had problems with the core as well -- a major blow came a few months back when Wal-Mart announced plans to cut back on shelf space for their Sam's Choice products, manufactured by Cott.
Wal-Mart Stores Inc. (WMT) and Loblaw Cos . (L.T), said it will host a conference call Thursday to discuss initiatives to "refocus the company on retailer brands."
That was precisely Cott's core business until
Brent Williscame aboard as president and chief executive in 2006, bringing along a strategy to reduce reliance on soft drinks and expand into better-selling energy drinks, teas, and vitamin-enriched water.
As I noted in this post, it's never a good idea to allow one account to become 40% of your business, as Wal-Mart had become for Cott. In Cott's case, it cost the CEO his job.