Wednesday, June 28, 2006

Shocking news from China

Well, OK, not so shocking: Researchers have found that people in China think TV is boring.

Isn't this dog-bites-man sort of stuff? What would be shocking is if someone, somewhere thought TV was interesting.
Ominously for advertisers, 85% of Chinese stop watching TV during commercial breaks. More than half change the channel, while rest of them do housework, eat, chat or use the bathroom.
Again, not exactly a shock, especially since commercial breaks in China can last twenty minutes.

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