Oracle Corp., which has been on a buying spree lately, has bought analytics firm Demantra.
This is Oracle's twentieth acquisition in the past eighteen months, including Retek, ProfitLogic, and the high-profile purchases of PeopleSoft and Siebel.
From a trade promotion standpoint, the importance will be the integration of Demantra's promotional analysis tools (used by Welch's and other CPG firms) in Oracle's TPM package.
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