Off-topic: Southwest to test assigned seats

Business flyers throughout the US are today pumping their fists with joy at the news that Southwest Airlines is testing alternatives to their cattle-call seating policy.

I would love to fly Southwest, which frequently has the lowest fares on routes I need to fly, but I refuse to choose between the two options they give me:

1) Stand in line for an hour, or,
2) Take a middle seat

The test will take place on flights out of San Diego.

In a statement, Southwest said it would consider permanent customer satisfaction enhancements like assigned seating if the move would attract new customers and maintain or improve operational efficiencies.