Del Monte is buying Milk Bone and other pet food brand from Kraft (which is in one of those "dispose of non-core businesses" moods that companies get in from time to time). Del Monte bought Meow Mix just a couple weeks ago, so it looks like pet food is becoming very much core for them.
If you think I'm negative about the newspaper industry, read this guy. "It was just a year ago that I predicted ... that most major newspapers would be dead or dying by the end of this decade. Apparently, I was being conservative."
A lawyer posts on the British supermarket investigation.
The soft drink decline is going to continue, according to this audio report from Ad Age, mentioning a 1% annual drop in sales.
Subscribe to:
Post Comments (Atom)
2 comments:
It will be interesting to see how Delmonte deals with cultural intergration of VC based Meow Mix and Kraft's Milk Bone. I wonder how it will effect Meow Mix's recent share gains once the deal closes?
Having seen a couple mergers up-close, neither of them successful, I tend to be skeptical -- the cultural issues are always bigger than anyone anticipates (and integratingsystems is another matter).
I know nothing about Del Monte or Meow Mix, though, so maybe they'll do it right.
Bob
Post a Comment