The return of Bazooka

Bazooka bubble gum is coming back! The Topps Co. is bringing back the famous pink gum, since gum is a hot market -- gum sales were up 3.4% last year.

The Bazooka relaunch is Topps’ No. 1 priority over the next two years, Mr. Cherrie said, because it is the “strongest and most under-leveraged brand franchise we have,” and because gum is currently outperforming many of the other segments Topps plays in within the non-chocolate confectionary category.

Actually, it seems it never totally went away, but it disappeared from advertising and seems to have dropped to the bottom shelf at retailers. I wonder if they still have the incredibly stupid Bazooka Joe comics in the package?

Update: Yep, the comics are still around. And that's not all -- great prizes, too!!