Okay, that's an exaggeration, but a job I wouldn't want right now is selling ads for the LA Times -- they just announced a 3%-6% rate increase for 2006. Yes, that's right, this is the same LA Times that just had a 3.8% drop in circulation. How would you like to face your clients with that news?
USA Today (circ down 0.6%) is raising their rates 6%, and the Wall Street Journal (down 1.1%) is upping the ante by 2.5%.
You have to wonder if the Chicago Sun-Times will have sufficient chutzpah to do something similar. They just completed an audit after their admission of falsifying circulation. According to Editor & Publisher they're down more than 20% on daily circulation.
All this, of course, is (related to the previous item) just more fallout from media fragmentation.
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