Friday, December 23, 2005

Bottom 10 PR releases

'Tis the season for top ten lists. One of my favorite marketing related lists is this compilation of the worst PR releases of the past year.

I think my favorite, or at least my favorite headline, is the one they rated #3: "Birth of Food Embossing & Imprinting Industry Helps World Peace." But this correction is also good:
"We are advised by a representative of the company that the seventh paragraph, first sentence, should read 'Created by Crispin Porter + Bogusky of Miami, the new Coca-Cola Zero campaign is the first creative work the agency has developed for Coca-Cola North America' rather than, 'Crisping Porter + Bogusly' as originally issued inadvertently."

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