Top 10 retailers/suppliers

Cannondale Associates has released their annual survey of the top retailers and suppliers, with Procter & Gamble and Wal-Mart winning the top spots.

Manufacturers are rated by retailers on:

• Clearest company strategy
• Most important consumer brands for retailers
• Best combination of growth and profitability
• Best sales force/customer teams
• Most innovative marketing programs
• Most helpful consumer/shopper insights and category management
• Best supply chain management
• Best shopper marketing programs

The top ten are:

1. P&G
2. Kraft
3. PepsiCo
4. General Mills
5. Unilever
6. Nestle
7. Kellogg
8. Coca-Cola
9. ConAgra
10. Kimberley-Clark

Retailers are rated by their suppliers on:

• Clearest company strategy
• Best at store branding
• Projected power retailers
• Best retailers with which to do business
• Best category management/buying teams
• Most innovative consumer marketing/merchandising
• Best supply chain management
• Best practice category management/CMAR

The top ten:

1. Wal-Mart
2. Target
3. Kroger
4. Costco
5. Publix
6. Wegmans
7. HEB
8. Safeway
9. CVS
10. Whole Foods