Private-label music

Last year, one of the surprise best-selling CDs was by country singer Garth Brooks. The surprise was two-fold -- Brooks' popularity had declined a bit, and the CD was available only at Wal-Mart.

Wal-Mart is back at it, this time with another once-popular act with a still-big name -- the Eagles.

The Eagles and Wal-Mart Stores, Inc. today announced an exciting long-term strategic marketing agreement that will encompass sponsorship, exclusive audio and video releases, and product visibility.

You'll pardon me, I hope, if I snickered a bit as I read this part of the press release:

The Eagles were attracted to a Wal-Mart partnership because of the retailer’s drive to take a lead in sustainability and make a difference for future generations.

Without questioning the Eagles' commitment to the environment, one suspects that Wal-Mart's ability to move a ton of CDs might have played a role in their decision as well.

In any case, this is (yet another) nail in the labels' coffin.