New marketing bosses

Two major companies have announced high-level marketing appointments:

Motorola went CPG -- appointing a former Heinz and P&G exec, Casey Keller, as CMO.

Mr. Keller, a P&G veteran, joined the H. J. Heinz Co. in 1998 and rose in late 2002 to chief growth officer. In that role, he oversaw a $200 million marketing budget for Heinz's lineup of ketchup, frozen foods and sauces. Subsequently, Mr. Keller was advanced to chairman-CEO, Heinz Italy, and president of Heinz Southern Europe. At P&G, he served as marketing director for U.S. Snacks and on global development for Pringles.

The Bon-Ton, meanwhile, grabbed a consultant, Michael Hayes, to be svp-marketing:

Hayes most recently served as senior manager in the retail practice of Accenture, a management, technology and outsourcing consulting firm, where he led projects for Best Buy, J.C. Penney, Home Shopping Network, Sara Lee Branded Apparel, Saks and Walgreens.