Monday, January 12, 2009

Abercrombie stays on the high road

I posted an item last month on the horrible results Abercrombie & Fitch was posting, and the punishment they were taking on Wall Street as a result. The numbers (-24%) continued to be awful in December (although that was slightly better than November's horrific -28%).

A&F continues to refuse to cut prices. I visited one of their stores just before Christmas and there were no markdowns in the store. There were also practically no shoppers. As I said last month -- I admire their stand on the principle of maintaining their brand image, but it's going to be interesting to see if they can continue to do so if the recession lasts much longer.

No comments: