InBev says they will sell off some "noncore" assets (e.g., Busch Gardens?) to help finance the purchase.
The deal would create the world's largest brewer and the third-largest consumer product company under the name of Anheuser-Busch InBev. [...]
For InBev, the maker of Stella Artois and Beck's, the deal gives an aggressive company an iconic beer brand — Budweiser — to sell into emerging markets such as China and Brazil where it has already established a firm footprint.
InBev is the world's second-largest beer-maker, narrowly behind SABMiller. Swallowing Anheuser-Busch sees it leap ahead, capturing half of the U.S. beer market and a fifth of China and Russia.
This might be further bad news for media, since A-B has always been a big spender in advertising, especially sports marketing, while InBev has a reputation for being more conservative. Time will tell on that, and on whether trade promo tactics will change.