Monday, July 07, 2008

Average age of TV viewers = 50

According to the latest reports, the average age of people watching television is fifty. Since media buyers always seem fixated on 18-49, they're going to have to look elsewhere. The problem is ,,, where?

The problem, of course, is the same one faced by radio, younger people are getting their entertainment elsewhere -- mostly from the computer or the mp3:
"The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set," Sternberg wrote.
Radio is facing the same problem, as we noted a few weeks ago in regard to a report showing that teens are more likely to listen to music on an mp3 or a computer than on a radio.

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