DemandTec acquires TradePoint

DemandTec has announced the acquisition of TradePoint Solutions.

TradePoint offered an "online deal management software linking manufacturers, sales agencies and retailers", which will now be jointly marketed with DemandTec's retailer and manufacturer systems. According to the press release:

The combined solution from DemandTec, including the DemandTec TradePoint and DemandTec Promotion modules, is the industry’s first to combine consumer demand management and forecasting, promotion planning and optimization, and online collaborative deal management, all delivered via a software-as-a-service platform for both retailers and manufacturers.

Benefits to manufacturers and sales agencies include improvements in trade spend effectiveness and efficiency, improved demand planning, better forecast accuracy, efficient and accurate deal negotiation, streamlined deduction clearing and improved audit compliance.

Benefits to retailers include consistent deal management and billing across all vendors and brokers, integrated and controlled planning with vendors, improved promotion and category performance, better forecast accuracy and in-store service levels during promotions and improved audit compliance.