Tuesday, December 12, 2006

Brand extensions -- the best and worst

Brandweek put together a rating of brand extensions. Some of them are great ideas, like the American Red Cross emergency radio (featuring a hand crank, a cell phone charger and a siren). As a panelist said, it links a solid brand name with an appropriate product. "It seems logical and magical," he said. "Unlike bad extensions, it's just one that sounds like 'Why didn't they do that sooner?'"

But the real fun is with some of the really bad ideas. What were these people thinking?:
  • Cheetos-flavored lip balm
  • Salvadore Dali deodorant
  • Diesel Jeans wine
  • Chicken Soup for the Soul pet food
  • Lamborghini notebook computer
Those were the top (or bottom) five bad ideas, but some of the others really deserve mention:
  • Willie Nelson Biodiesel Fuel
  • Lance Armstrong's LiveStrong mutual funds
And I don't see why my favorite didn't win a prize: Play-Doh perfume.

10 comments:

Anonymous said...

Its like you read my thoughts! You appear to grasp so much approximately
this, such as you wrote the e-book in it or something.
I think that you could do with a few % to drive the message house a little bit, however other than that, this is fantastic blog. A fantastic read. I will certainly be back.

My webpage ... low carb brownies

Anonymous said...

We're a gaggle of volunteers and opening a new scheme in our community. Your web site offered us with helpful info to work on. You've done a formidable activity and our whole
neighborhood shall be grateful to you.

Here is my webpage websites that use wordpress
Also see my site > wordpress installieren

Anonymous said...

Good day! This is my first comment here so I just wanted to give a
quick shout out and tell you I truly enjoy reading your posts.
Can you suggest any other blogs/websites/forums that cover the same subjects?
Thank you so much!

Also visit my site - Steinzeit-Diät Rezepte

Anonymous said...

Hi it's me, I am also visiting this website on a regular basis, this web page is really fastidious and the users are really sharing nice thoughts.

My site wordpress tutorials

Anonymous said...

Hey I know this is off topic but I was wondering if you knew
of any widgets I could add to my blog that automatically tweet my newest twitter updates.
I've been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

Also visit my web blog low fat low carb
my site: kohlenhydratarme Ernährung Rezepte

Anonymous said...

I do not know whether it's just me or if perhaps everybody else experiencing issues with your blog. It appears as though some of the text in your content are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them too? This might be a issue with my browser because I've had this happen
previously. Many thanks

my weblog ... fischrezepte

Anonymous said...

I all the time used to read paragraph in news papers but now as I am a user of net thus from now
I am using net for articles or reviews, thanks to web.


Here is my web-site :: steinzeiternährung
My page :: low carb diet plan

Anonymous said...

What's up, all is going well here and ofcourse every one is sharing information, that's
really excellent, keep up writing.

Check out my web page ... low carb lebensmittel supermarkt

Anonymous said...

I don't even know how I stopped up here, however I believed this post was once great. I don't recognise who you're but certainly you're going to a famous blogger if you
are not already. Cheers!

my blog; Ernährung ohne Weizen
My site > zöliakie

Anonymous said...

This excellent website definitely has all the information I
needed concerning this subject and didn't know who to ask.

My web page: arbeitsvermittlung
Also see my site: junge katzen