My new book, Trade Promotion Marketing, is available at the ANA Bookstore.
I'm sure you'll love it -- buy several and give them out as Christmas gifts.
Subscribe to:
Post Comments (Atom)
skip to main |
skip to sidebar
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals
Disclaimer
The views expressed on this blog are my own, and do not necessarily represent the views of any company or organization.
If any posting contains factual errors, please notify me and I will quickly correct it.
If any posting contains factual errors, please notify me and I will quickly correct it.
TPM Update
Click here to subscribe to my newsletter, TPM Update. I mail it a couple times a month (and/or whenever I feel like it).
Blog Archive
-
▼
2006
(351)
-
▼
September
(27)
- TPMA posts a big win
- Part of AMD's suit against Intel dismissed
- Coles Myer turns down Wal-Mart and Tesco
- Ex-CFO charged with channel-stuffing
- Marketing execs axed at Revlon
- Rob Hand joins Oracle
- TPMA: SRO
- Tesco may be close to India deal
- Auditors quit at Penn Traffic
- CompUSA for sale?
- Wal-Mart international news
- Clinique in drugstores
- EU takes on German Intel case
- Dell expanding retail presence
- Walgreen cutting SKUs
- Catering to ethnics
- Wal-Mart: niche marketer?
- Big box ordinance vetoed
- The golden mean
- Shameless self-promotion
- Coles Myer update
- Tesco US update
- Sara Lee spins of Hanesbrands
- More paper-cuts
- News Flash!: Selling to department stores is getti...
- Is in-store TV effective?
- Death to the clamshell!
-
▼
September
(27)
Labels
- Adidas (2)
- advertising (1)
- Ahold (4)
- AMD (4)
- analytics (13)
- apparel/footwear (23)
- Apple (2)
- Appliances (1)
- Australia (7)
- automotive (24)
- beer (3)
- Best Buy (7)
- Black Friday (6)
- Books (7)
- brand extensions (3)
- branding (2)
- Canada (2)
- Carrefour (11)
- channel conflict (7)
- channel-blurring (7)
- channel-stuffing (12)
- China (19)
- Circuit City (5)
- Closings and openings (9)
- collaboration (3)
- commoditization (1)
- Computers (6)
- confectionary (10)
- Consumer electronics (29)
- Consumer promotions (2)
- Convenience Stores (6)
- convergence (3)
- Cosmetics (8)
- coupons (7)
- CPG (9)
- CVS (4)
- deductions (4)
- deep discounters (1)
- Dell (4)
- DemandTec (2)
- demographics (8)
- department stores (45)
- direct mail (3)
- Dollar stores (3)
- Drug stores (10)
- ecommerce (1)
- economy (34)
- EDLP (1)
- Endorsements (1)
- EU (1)
- Food (27)
- France (1)
- FTC (9)
- Gap (3)
- Germany (2)
- Greeting cards (1)
- grocery (10)
- Hardware/d-i-y (9)
- Health/beauty (5)
- Home Depot (9)
- Home furnishings (2)
- Housewares (2)
- Hungary (1)
- in-store (24)
- India (16)
- ingredient marketing (1)
- Intel (9)
- international (80)
- Japan (3)
- JCPenney (4)
- Kellogg (2)
- Kohls (3)
- Korea (2)
- Kraft (2)
- Kroger (1)
- Leegin (8)
- Licensing (1)
- luxury goods (2)
- Macy's (12)
- MAP (1)
- media (78)
- media fragmentation (44)
- Meijer (1)
- merchandising (1)
- Mergers/acquisitions (36)
- Mervyns (1)
- Mexico (2)
- Microsoft (2)
- mobile marketing (1)
- movies (1)
- music (25)
- Networking (3)
- new channels (1)
- Nielsen (3)
- Nike (5)
- Nintendo (2)
- off-topic (12)
- Office supplies (6)
- on-line promotion/advertising (2)
- Oracle (3)
- Out-of-stock (1)
- outsourcing (7)
- P-and-G (7)
- packaging (2)
- Pakistan (1)
- pay for performance (1)
- Payless (2)
- Penn Traffic (4)
- pharmaceuticals (1)
- Polls (1)
- price-fixing (7)
- Pricing (41)
- private label (35)
- Rebates (12)
- regulation (80)
- Research (4)
- retail (1)
- retail consolidation (22)
- RFID (6)
- Robinson-Patman (10)
- ROI (2)
- Russia (2)
- Sarbox (11)
- Sears (15)
- SEC (8)
- Shopper Marketing (9)
- slotting (1)
- social media (1)
- Soft drinks (5)
- software vendors (10)
- Sony (2)
- spending estimates (1)
- sports (12)
- Steve and Barry's (5)
- Super Valu (1)
- Supermarkets (1)
- Target (9)
- technology (2)
- telecom (3)
- Tesco (29)
- Thailand (2)
- toys/games (9)
- TPM processes (3)
- TPM strategy (4)
- TPMA (17)
- Travel (3)
- UK (28)
- Unilever (2)
- video games (8)
- Vietnam (1)
- Wal-Mart (71)
- Walgreen (4)
- Walt Disney (2)
- Wipro (1)
- Woolworths (7)
- Zale (1)
No comments:
Post a Comment