Monday, September 11, 2006

Catering to ethnics

Bet you thought this was a post about US stores targeting Hispanics.
Nope, it's about British stores targeting Poles.
Leading British supermarkets are stocking up on Polish food to supply the thousands of Poles who have moved to the UK in the past two years.

Sainsbury's, Tesco and Asda are all introducing new Polish ranges, keen to tap into the substantial spending power of the UK's growing Polish communities.

Items sold include borscht, meatballs, pickled vegetables and sauerkraut soup.
There are apparently as many as 600,000 Poles in the UK -- a fairly significant market.

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