Sunday, April 20, 2008

Follow-up on pre-pricing

A couple weeks ago I posted about a trend by manufacturers away from printing prices on packages. I mentioned Kraft and Kellogg as discontinuing such pre-pricing. Now Pepperidge Farms has joined the parade.
Retailers don't want to be locked into shrinking profit margins by stocking products with a suggested retail price, and they also don't want to be perceived as ripping off costumers by sticking their own, higher price tag on prepriced products. For that reason, some retailers are resisting stocking snacks prepriced by the manufacturer, which could jeopardize a brand's space on store shelves.

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