Monday, June 25, 2007

Kellogg won't advertise sugary cereals to kids

I read a number of articles on Kellogg's new guidelines for advertising nutritionally-questionable products, which I think most people probably approve of.

I couldn't help, however, having two non-nutritionally-correct thoughts on the subject:

One is that this is just what the TV industry needs these days -- losing another billion or so in advertising. (Actually, I don't know how much Kellogg spends or how much the net effect will be in lost advertising -- I'm just guessing it will be significant).

The other is that I wonder whether some of the money will simply move to in-store and other trade promo funding.

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