I'm Executive Director of TPMA, the professional association for trade promotion marketers, and also consult on trade promo through HoukTPM. I have more than thirty years experience in all areas of trade promotion, covering virtually every channel and product category.
Contact: bhouk@tpmaww.com or bob@HoukTPM.com
The views expressed on this blog are my own, and do not necessarily represent the views of TPMA or any other company or organization.
TPM Update
Click here to subscribe to my newsletter, TPM Update. I mail it a couple times a month (and/or whenever I feel like it).
I have stopped publishing TPM Update for now, since I'm doing a weekly newsletter, TPMA Outlook, for TPMA. If you click the link above, I'll add you to that mailing list.
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