Saturday, November 11, 2006

Good results from the other guys' marketing

J.C. Penney and Kohls reported good quarterly results:
Wal-Mart may be whimpering, and Federated Department Stores may be struggling. But both J.C. Penney and Kohl's Thursday announced better-than-expected third-quarter results, and bullish predictions about the quarter ahead.
Good for them. But the amusing part of the report was this:
The company also said J.C. Penney benefited from the extensive marketing campaign for Macy's stores, which sent more people shopping at the mall.

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