Macy's continues alienation campaign

Having already made enemies of most of the people in the nation's third-largest market, Federated Department Stores is now trying to see if they can make it unanimous.

Okay, that's probably not their intent, but it sure seems that way.

Macy's dealt a new blow Monday to Marshall Field's loyalists: Field's credit-card holders who cancel their new Macy's cards out of anger will be canceling their Field's accounts, too.

The new wrinkle came in a press release with information that had been unavailable last week, when Field's owner, Federated Department Stores, said Field's card users won't earn rewards points as of the end of the day July 31. Only Macy's cardholders may start accumulating rewards points Aug. 1.

I understand that the next step they're planning is to take any customers who mention the words "Marshall Fields" and subject them to the rack and thumbscrews. That'll make 'em love Macy's!