CBS and NBC are now going to be offering their shows on an on-demand basis through Comcast (CBS) and DirecTV (NBC), joining ABC, which is making its product available through Apple iPod.
CBS's deal includes the ads (though they can be zipped through). NBC and ABC are serving up their shows ad-free.
Question: Doesn't this undercut the advertisers who pay big bucks to support the networks? The advertisers are already fretting (justifiably) about fragmentation, and then the networks fragment their own audience.
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