Sunday, December 12, 2010

US Ad Biz to Recover Slowly

Projections of the advertising market over the next few years are that the recovery is going to be slow. According to ZenithOptimedia:
... ad spending in the U.S. will grow just 2.5 percent next year to $155 billion, and a total of just under 9 percent between 2010 and 2013 to $164.8 billion, an increase that the agency termed “disappointing.” The Olympic-Election year of 2012 will see growth of just 3 percent to $159.6 billion. 

Global growth will be a bit better, with Brazil, China and India expected to lead, and China surpassing Japan to become the second-biggest ad market.

The hold-up in the US?: "... corporate concerns about debt, unemployment and government spending."

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